Media Services for Education
Educational institutions face numerous challenges, and navigating the best avenues to reach potential students and their influencers can be overwhelming. The current media landscape is highly fragmented, making decision-making seem insurmountable. Our dedicated media team aims to alleviate this stress by sharing our expertise and leveraging data to craft a plan tailored to your school's unique needs and challenges.
We excel at identifying target audiences and employing research to understand their media habits, enabling us to select the optimal media mix. Our research-first strategy ensures that our media plans, rooted in data, efficiently reach the right audiences. Building on insights, we strategically choose the right mix of media tactics, encompassing traditional channels (TV, Print, Out of Home, and Radio) and digital platforms (Paid Social Media, Streaming Video & Audio, Digital Display, and more).
Avail Media collaborates closely with clients to comprehend both short and long-term goals, ensuring we meet current needs while setting the stage for future success.
Media Services for Educational Institutions
Avail Media services span media planning, media buying, and stewardship. As an agency, we champion being media-agnostic, allowing data to guide decision-making. Our media plans for educational institutions are always unique to each institution, aiming to put advertising in front of the right audience, optimize your budget, and achieve your school’s unique goals.
Analytics: Leveraging in-house research tools and provided first-party data, we analyze potential target audiences, media channels, and competitors to build a tailored media plan. In addition to your data and our internal research tools, Avail Media Group taps into deep vendor relationships to access additional research guiding our planning. This data-driven approach continually analyzes audiences and media options to determine the most efficient way to communicate, maximizing your return on investment.
Strategize: Our experienced media team uses the latest research to create an actionable media plan tailored to your educational institution. Research helps us identify the target audience, determine when and where advertising will be most effective, and select the media mix for the greatest return on investment. Working collaboratively with your team, we establish the budget, media schedule, and media channels. A strategic media mix helps reach the right consumers—potential students and their influencers. Potential tactics include both traditional and digital media:
- TV
- Radio
- Digital
- Social media
- Outdoor
Media Buying: We strive for maximum exposure among target audiences at negotiated rates. Working with Avail Media provides educational institutes with a competitive edge, thanks to the following media services:
- Negotiate lower rates and added value
- Obtain upgrades to premium positioning
- Utilization of our deep industry relationships
- Provide analytics to track media delivery
- Manage media campaign and review for optimization opportunities
- Stewardship of the campaign (creative tracking, deadline management, reporting)
- Makegood management, negotiation, and placement
Media Services for Schools
At Avail Media, we consistently stretch our clients’ budgets through tactics like better targeting, premium positioning, promotional support, and partnerships. We eschew a cookie-cutter approach to media, tailoring each client’s plan to their unique needs. As an agency, we strive for excellence in everything we do, valuing integrity and transparency in our client relationships. We understand that we become an extension of your team, holding that relationship with the utmost value and importance. Our loyalty is deep-rooted, taking pride in the longevity of our client relationships and continued partnerships year after year. We hold the highest respect for the work we do, the presentations we provide to our clients, and the people we work with. Selfless service is at the heart of our business - we value putting our clients first.
